When Accessories Make the Difference
Today we'd like to tell you about something which is very close to our
hearts: the accessories of our bags. Have you ever wondered how
fundamental they can be? We are not just talking about functionality and
aesthetics, but about creating an identity, a soul that every bag can
express through those details that may go unnoticed though make all the
difference in the world.
The Importance of Accessories
The Magic of Accessories
Accessories for handbags - such as studs, rivets, eyelets, buttons,
hooks, snap hooks, buckles, D-rings, shoulder strap loops - are not just
details. They are the silent protagonists which give
character and
personality to every piece we make. And while many simply choose
ready-made accessories, we at Stander have a completely different approach.
Our Vision
"When I visit suppliers, I see many people looking for the right
accessories among the shelves and catalogues, trying to fit them to
their creations," - says our designer.
We don't share the idea of using 'standard' accessories that you could
find on any other bag out there. What is the point of creating something
'exclusive' if the elements that make it up are already seen and reviewed?
Creation Without Compromise
We don't just select,
we create. Each element of the bag is designed
in-house to ensure that the end result is not only unique, but also a
tribute to research and originality.
When you choose a
Stander Bag, you are not just buying a handbag, you
are choosing a piece of Italian design conceived and crafted with care
and attention which goes far beyond the conventional. Every accessory,
every detail speaks of us and you, of our style and your desire to stand out.
Inspiration and Creation
The female figure, with its sinuous lines and innate elegance,
is the
starting point for our designer who is inspired by silhouettes seen in
books, old school notebooks, archive images - everything is reworked and
transformed into something new. This creative process allows us to
develop accessories which are not just components, but true
emblems of style.
Quality and Originality
Every piece we design is made of
high-quality materials such as
stainless steel or aluminium, with a polished or satin finish. From the
initial design to the finished product, every stage of the process is
taken care of with the utmost attention. The goal? To create a
style statement, not just a bag.
Stefania Maso
The Origin of Stander Bags: The Story Behind the Name
Venice, 1966: Standa (Società Anonima Magazzini Standard) in Strada Nova, San Felice. Credits AFU - Photographic Archive of Town Planning of the Municipality of Venice
The story of our brand begins in Venice, where the inspiration for the name 'Stander' is linked to a Venetian diction, 'Borsa dea Stànder'. In Venetian dialect, 'Stànder' meant Standa, the first supermarket to sell simple plastic bags. But the term has an even deeper origin.
The Meaning of the Name
The Venetian diction derives from the first name of these department stores founded in 1931: Standard or Società Anonima Magazzini Standard.
In 1938, Standard changed its name to Standa due to an order of the fascist regime that prohibited barbarisms in names. The name change came about after Mussolini, during a parade in Rome, noticed the 'Standard' sign and ordered it to be removed. The company brilliantly resolved the issue by changing it to 'Standa', an acronym for
Società Anonima Tutti Articoli Nazionali Dell'Arredamento e Abbigliamento.
Design with Venetian Roots
Alberto Freo, the artist-designer of our bags, graduated from the Academy of Fine Arts in Venice and later specialised in haute couture. His childhood was influenced by three strong, charismatic women in his family: his mother, grandmother and aunt. It was they who inspired him and introduced him to the term 'Standér'. Alberto, who has always been fascinated by the strength and mystery of the feminine world, draws inspiration from these figures to create bags that reflect their strength and charisma.
The Dual Meaning of Stander
The name 'Stander' has a dual meaning:
•
Venetian Tradition:
The name recalls a local expression, a tribute to the Venetian tradition. Our bags are processed and packaged in Venetian craft workshops, carefully chosen to support local labour and promote
ethical and responsible production.
•
Link with the Feminine World:
The lexicon is deeply linked to the feminine influence in Alberto Freo's life. Our bags embody the mystery, strength and fascination of the feminine world, while offering a high quality product, made with care and passion.
The choice of the name 'Stander' is therefore not accidental, it is a tribute to our Venetian roots and to the feminine world that inspires We are proud to carry on this tradition with luxury
handcrafted bags, made by hand and with deep passion.
Stefania Maso
